Meat Wrapped in Meat. Doughnut Sandwiches. Want Some of Fast Food’s Big Ideas? [The New York Times]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: The New York Times
By Tiffany Hsu June 22, 2018 Restaurant chains in pursuit of innovative menu items that will lure in new customers or give loyal eaters a reason to spend a few extra dollars — like Chipotle, which recently unveiled plans to offer a Mexican chocolate shake — have used focus groups, scientific engineering, marketing campaigns, and generous helpings of sugar and salt to create that potential hit Some of the resulting concoctions have developed cult followings, becoming the quick-service version of the Cronut, starring in Instagram feeds. Others have flamed out pretty quickly. They come in neon hues, in sweet-and-savory mash-ups and in outlandish sizes. These fast-food Frankensteins are meant to provoke; many don’t taste particularly good. [Chipotle is about to begin offering five new food items that will challenge the chain’s reputation for efficiency.] But even notoriety draws attention, which can bring in curious customers. Following is a look at idea
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CMG
Earnings
- 4/24/24 - Beat
CMG
Sec Filings
- 5/3/24 - Form DEFA14A
- 5/1/24 - Form PX14A6G
- 4/29/24 - Form 4
- CMG's page on the SEC website