Westwood One and Barbasol Celebrate 20 Years of Partnership Sponsoring the NFL on Westwood One
CUMULUS MEDIA INC A (CMLS)
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Source: GlobeNewswire
ATLANTA, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Cumulus Media’s Westwood One and Barbasol today proudly celebrate the 20th anniversary of one of sports media’s longest running brand partnerships: Barbasol’s sponsorship of the NFL on Westwood One. In an era when marketing relationships often shift with each season, this two-decade collaboration stands as a rare example of longevity, trust, and shared purpose. Since the partnership began in 2006, Barbasol and Westwood One have forged a unique relationship—leaning into what each does best—Barbasol bringing its legacy, humor, and brand authenticity, and Westwood One delivering the most respected audio play-by-play coverage for 20 NFL seasons. “A 20-year partnership in today’s environment is almost unheard of, and that’s exactly why we’re proud of this one,” said Dustin Abels, VP, Media, Barbasol. “Westwood One has been more than a media partner—they’ve been an extension of our team. Together, we’ve thrived because we share a philosophy: sh
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- 10/30/25 - Miss
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- 11/12/25 - Form SCHEDULE
- 10/30/25 - Form 10-Q
- 10/30/25 - Form 8-K
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