Rokt to Unlock New Consumer Engagement Opportunities for Cinemark [Yahoo! Finance]
Cinemark Holdings Inc Cinemark Holdings, Inc. (CNK)
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Source: Yahoo! Finance
NEW YORK Sept. 19, 2025 /PRNewswire/ -- Rokt , the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it will expand its collaboration with Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world. Rokt (PRNewsfoto/ROKT Pte. Ltd.) Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt's technology to unlock new opportunities to provide customers with relevant messaging and offers. "Rokt has been a valued partner throughout our journey," said Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. "By presenting our customers with messages relevant to their habits and int
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CNK
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CNK
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- 11/14/25 - Form SCHEDULE
- 11/12/25 - Form 4
- 11/10/25 - Form 4
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