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Stock impact report

Vita Coco® Joins Forces with U.S. Men’s National Team Star Weston McKennie as Global Brand Ambassador

The Vita Coco Company, Inc. (COCO) 
Company Research Source: GlobeNewswire
NEW YORK, Jan. 13, 2026 (GLOBE NEWSWIRE) -- Vita Coco (NASDAQ: COCO), America’s leading coconut water brand, is continuing its partnership with U.S. Men’s National Team star Weston McKennie, naming the elite midfielder a Global Brand Ambassador. As anticipation builds for soccer’s biggest global event on home soil this summer, the partnership highlights the critical role that real hydration plays in elite athletic performance. The collaboration builds on an existing relationship between Vita Coco and McKennie, and reflects the brand’s continued commitment to supporting athletes who prioritize better-for-you ingredients, naturally-occurring electrolytes, and real hydration. As McKennie prepares to play a key role for his team on soccer’s biggest international stage, Vita Coco will be right there with him, fueling training, recovery, and everyday performance. “For me, performance starts with what I put into my body,” said Weston McKennie. “Hydration is non-negotiable, especially w Show less Read more
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