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Stock impact report

Q4 Earnings Review: Beverages and Alcohol Stocks Led by Vita Coco (NASDAQ:COCO) [Yahoo! Finance]

The Vita Coco Company, Inc. (COCO) 
Company Research Source: Yahoo! Finance
Today, we are looking at beverages and alcohol stocks, starting with Vita Coco (NASDAQ:COCO). These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer preferences. Changing consumption patterns are particularly relevant and can be seen in the explosion of alcoholic craft beer drinks or the steady decline of non-alcoholic sugary sodas. Companies that spend on innovation to meet consumers where they are with regards to trends can reap huge demand benefits while those who ignore trends can see stagnant volumes. Finally, with the advent of the social media, the cost of starting a brand from scratch is much lower, meaning that new entrants can chip away at the market shares of established players. The 14 beverages and alcohol stocks we track reported a weaker Q4; on average, revenues were in line with analyst consensus estimates. while next quarter's revenue guidance was 20.2% below consensus. Stocks have been under pressure as inflatio Show less Read more
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