Coca-Cola is making a play for Gen Z with spicy soda. Here's a look back at past bizarre flavors, including its apathetic bid for Gen X [Yahoo! Finance]
Coca-Cola Consolidated, Inc. (COKE)
US:NASDAQ Investor Relations:
investor.cokeconsolidated.com/investor-overview
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Source: Yahoo! Finance
The Atlanta beverage giant has just rolled out Coca-Cola Spiced, a raspberry and spice flavored soda, as part of its permanent lineup, the company announced Wednesday . The product—also in Coke Zero Sugar form—will hit shelves in the U.S. and Canada on Feb. 19. “If you go to the aisles, you'll see the amount of spiciness has gone up because consumers' taste palates have evolved. We realized that could be an opportunity for us,” Coca-Cola's North American marketing chief, Shakir Moin, told the AP Along with its spicy Coke, Coca-Cola is hoping to attract Gen Z customers with another new entry: Happy Tears Zero Sugar, a mystery-flavored , salt- and mineral-infused product that comes with a “hype kit” of stickers and apparel available only on TikTok until Feb. 17. “Gen Z is super important to us as a brand, as they are the next generation of tasters,” Sue Lynne Cha, Coca-Cola's VP of marketing for North America, said in a statement to Fortune Coca-Cola is wooing Gen Z, a more hea
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News
- Coca-Cola Consolidated (NASDAQ:COKE) jumps 3.8% this week, though earnings growth is still tracking behind three-year shareholder returns [Yahoo! Finance]Yahoo! Finance
- Moveworks Showcases the Power of its Next-Generation Copilot at Moveworks.global 2024 [Yahoo! Finance]Yahoo! Finance
- Coca-Cola Consolidated, Inc. To Release First Quarter 2024 ResultsGlobeNewswire
- Coca-Cola Consolidated, Inc. Announces Second Quarter Dividend [Yahoo! Finance]Yahoo! Finance
- Coca-Cola Consolidated, Inc. Announces Second Quarter DividendGlobeNewswire
COKE
Sec Filings
- 3/25/24 - Form DEFA14A
- 3/25/24 - Form DEF
- 3/25/24 - Form ARS
- COKE's page on the SEC website