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Stock impact report

Hydro Flask started out at farmers markets. Here's how it got so huge [Los Angeles Times (CA)]

Columbia Sportswear Company (COLM) 
Last columbia sportswear company earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.columbia.com
Jelly shoes. JNCO jeans. Juicy Couture tracksuits. Ugg boots. Over the decades, any number of fashion pieces have enjoyed their moment as an “it” item. Now we’re in the era of must-have water bottle. The Hydro Flask looks like what it is: a sleek, insulated, color-coated stainless-steel container for storing liquid. How it distinguished itself from any other bottle at sporting goods stores and became a hot fashion accessory is a story about the convergence of several cultural threads: anxiety about the environment, a surge in attention to self-care and wellness, and the simple desire to keep hot drinks hot and cold drinks cold. The result? A Hydro Flask has become the kind of gift that can send a tween into paroxysms of joy. Newport Beach sixth-grader Ella Lin Espinosa put one at the top of her Christmas wish list. When she opened the present, “I literally freaked out and I was just screaming because I loved it so much!” she recalled, still giddy. Hydro Flask is the rare mom-and-pop b Show less Read more
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