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Stock impact report

Rethinking AI In The Context Of Sustainability [Forbes]

Columbia Sportswear Company (COLM) 
Last columbia sportswear company earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.columbia.com
Company Research Source: Forbes
Large language models (LLMs), natural language processing (NLP), machine learning (ML), cognitive AI and a litany of other “hot” artificial intelligence technologies have flooded our discussions since early 2023. From media coverage to overzealous CEOs, the message ringing in our ears is clear—get on the AI train or be left behind. From helping solve your supply chain planning problems and enhancing customer service to improving patient care, determining better product mixes and reducing the number of HR memos, AI has been bellowed from the rooftops as the next elixir to all our ills. There's no doubt that AI holds great opportunities for businesses and society but at what cost? And how does it impact another hot topic—sustainability? A Hidden Conflict? How soon we forget. Environmental, social and governance (ESG) responsibility — or sustainability—was once the subject of every headline. It was deemed a vital business driver and commanded above-the-fold ink not that long ago. Ho Show less Read more
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