Robert Reffkin is changing the way Americans buy homes. Who do those changes help? [Yahoo! Finance]
Compass, Inc. Class A (COMP)
Company Research
Source: Yahoo! Finance
Home shoppers scrolling through real estate search engines like Zillow or Redfin this spring may notice some unusual listings: homes labeled “Coming Soon” or “Preview.” They look like regular listings, with property photos and neighborhood details – but one key feature is missing: sales history, the information buyers use to see how long a home has been on the market or whether its price has been cut. The homes can still be purchased, even though they have not yet officially hit the market. The new listing format is the brainchild of Robert Reffkin, the co-founder and chief executive of Compass. For nearly two years, Reffkin has pushed promoting new listings online before homes are technically for sale – a practice sometimes called pre-marketing – and other real estate firms are beginning to follow his lead. Reffkin, who oversees the world's largest real estate brokerage, is reshaping how homes are sold. Supporters say “Coming Soon” listings give sellers and real estate agents
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News
- Compass (COMP) had its price target lowered by UBS Group AG from $17.00 to $12.00. They now have a "buy" rating on the stock.MarketBeat
- Real Brokerage to Acquire Re/Max in Widening Consolidation [Yahoo! Finance]Yahoo! Finance
- Compass, Inc.: Well Positioned To Emerge As A Dominant Exchange [Seeking Alpha]Seeking Alpha
- Robert Reffkin is changing the way Americans buy homes. Who do those changes help? [CNN]CNN
- Coldwell Banker: Mortgage Rate "Lock-In Effect" Eases; One in Three Home Sellers are Giving up a Sub-5% Rate to List this SpringPR Newswire
COMP
Earnings
- 2/26/26 - Miss
COMP
Sec Filings
- 4/29/26 - Form SCHEDULE
- 4/17/26 - Form 8-K
- 4/3/26 - Form DEFA14A
- COMP's page on the SEC website