Everybody Poops: How Suzy Batiz Used Clever Branding & Design To Build Her $500 Million Odor-Eliminating Empire [Forbes]
Costco Wholesale Corporation (COST)
Last costco wholesale corporation earnings: 3/5 04:15 pm
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Source: Forbes
Since its launch in 2007, the natural toilet spray has become a cult hit, elevating a once-taboo subject into a conversation-starter through a clever mix of ingenious advertising, self-deprecating humor, and a signature visual aesthetic that has remain largely unchanged in the last 17 years. The genius behind it all is Suzy Batiz, the company's visionary co-founder, whose unapologetic zeal and innovative mindset put her on Suzy Batiz Batiz, who has not been shy about her past battles with depression, poverty, and abuse, spent years experimenting with essential oils in her own home before launching Poo-Pourri. She used word-of-mouth advertising for the first few years in business, relying on her dry sense of humor and a product design based on Victorian perfume bottles. Since then, the brand has blossomed into a design and marketing powerhouse, selling millions of bottles across stores including CVS, Target, Costco, Bed Bad & Beyond, and more. With Batiz at the helm, the company h
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COST
News
- 3 pros and cons of investing in gold this May [CBS News]CBS News
- I'm a Shopping Expert: Why It's Not Worth the Time or Money To Return These 4 Items [Yahoo! Finance]Yahoo! Finance
- I'm a Shopping Expert: Why It's Not Worth the Time or Money To Return These 4 Items [Yahoo! Finance Canada]Yahoo! Finance Canada
- The Single Best Thing To Buy at Costco in May 2024 [Yahoo! Finance Canada]Yahoo! Finance Canada
- The Single Best Thing To Buy at Costco in May 2024 [Yahoo! Finance]Yahoo! Finance
COST
Earnings
- 3/7/24 - Beat
COST
Sec Filings
- 4/18/24 - Form 4
- 4/17/24 - Form 144
- 4/10/24 - Form 8-K
- COST's page on the SEC website