Costco launches mobile app ordering for custom cakes and deli trays, easing customer woes [FOX Business Network]
Costco Wholesale Corporation (COST)
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Source: FOX Business Network
Costco is officially retiring a decades-old system customers have long found frustrating as part of its latest major digital overhaul. Customers will soon be able to place custom cake and deli tray orders directly through the company's mobile app and website. Previously, shoppers were required to drive to Costco just to fill out paper order forms in-store. Executives of the major retailer said the upgrade, which would streamline orders from start to pickup, addresses an outdated process they described as "clunky." "Very excited about what we have coming in the app," CEO Ron Vachris said. "We've got ordering cakes and deli trays online coming. So many of the things that we've heard from our members that could be a little bit clunky are now moving to a digital state, and we're seeing great adoption right out of the chute." The new online ordering system is expected to include sheet cake options as well as customizable cakes, allowing customers to choose sizes, shapes, flavors
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COST
Earnings
- 12/11/25 - Beat
COST
Sec Filings
- 1/28/26 - Form 4
- 1/28/26 - Form 4
- 1/23/26 - Form 4
- COST's page on the SEC website