Liquid I.V. Debuts New Brand Identity, Marking Its First Refresh in Over a Decade [Yahoo! Finance]
Costco Wholesale Corporation (COST)
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Source: Yahoo! Finance
experiential partners such as Formula 1 Crypto .com Miami Grand Prix Governors Ball Music Festival, Bonnaroo Music & Arts Festival and Lollapalooza. LOS ANGELES May 1, 2024 /PRNewswire/ -- Liquid I.V. , the number one powdered hydration brand in America, today announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. Launching alongside a new brand campaign called "Tear. Pour. Live. More.," the brand refresh aims to surprise and delight loyal Liquid I.V. customers and captivate a new generation- all while reflecting Liquid I.V.'s commitment to continuous innovation and to elevating the vitality of people and the planet. This new chapter marks the company's first-ever brand refresh since its inception in 2012. Liquid I.V.'s reimagined branding places the customer experience at the forefront with new packaging and merchandising strategies that spotlight the brand's functional benefits
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