Walmart's Grocery Pickup Attracts a Different Class of Customers [The Motley Fool]
Cowen Inc. - Class A (COWN)
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Source: The Motley Fool
Walmart's Grocery Pickup Attracts a Different Class of Customers Online grocery ordering has been a huge success for Walmart ( NYSE:WMT Management called out online grocery as a key contributor to its e-commerce growth in its first-quarter earnings commentary. By next year, grocery could account for % of Walmart's digital sales according to analysts at Cowen and Company cited in a report by Grocery Dive strength in online grocery sales Amazon NASDAQ:AMZN But Walmart's efforts haven't just halted Amazon's impact on its biggest business -- they've attracted new customers to the retailer that spend more per trip than in-store grocery shoppers. Image source: Walmart Better than Prime? Amazon has made several moves to integrate Prime and Whole Foods to offer more online grocery options for its customers. Prime members can pick up online orders from Whole Foods in 0 markets. Amazon also offers those customers free delivery; Walmart charges $9.9 per delivery. Walmart, however, has been able
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