18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
Campbell Soup Company (CPB)
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Source: PR Web
ARLINGTON, Va. (PRWEB) September 20, 2018 All 18 companies that participate in the Children's Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- 18 leading U.S. food and beverage and quick serve restaurant companies -- have agreed to an implementation date of January 1, 2020 to coincide with implementation of the Food and Drug Administration's new food labeling regulations. CFBAI is an advertising self-regulation program of the Council of Better Business Bureaus (CBBB).CFBAI's participants, who represent the majority of child-directed food advertising, use its Uniform Nutrition Criteria to determine the foods that they advertise to children under age 12. The Revised Criteria further strengthen voluntary efforts to help improve child-directed food advertising. Approximately 40 percent of foods on CFBAI's current Product Li
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