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Stock impact report

Cricut wants crafters to use AI [Yahoo! Finance]

Cricut, Inc. - Class A common stock (CRCT) 
Company Research Source: Yahoo! Finance
My husband is used to my various projects lying around the house, knowing it will be a year or longer before I complete them. While I don't own a Cricut, I have definitely thought about buying one in the past, mostly to keep my sticker-buying obsession in check. While many of my fellow crafters and I like to knit, sew, draw, or collage as a break from being on our screens all day, Cricut now thinks crafters want to use AI in their DIY projects. The question is whether my fellow crafters agree. Cricut turning to AI to drive revenue growth Cricut is a crafter's dream machine. It is a cutting machine that lets DIYers do just about anything, from making stickers and cards to iron-on T-shirt decals. Like many other companies, Cricut has been chasing AI for a while. The craft company launched its first AI offerings in July 2025, which allow subscribers to use AI-generated images with its Cricut cutting machine. Cricut president and CEO Ashish Arora said in an earnings call tha Show less Read more
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