IHG Hotels & Resorts Aims to Boost Guest Loyalty with Salesforce
Salesforce, Inc. (CRM)
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Source: Business Wire
IHG Hotels & Resorts will become the first global hospitality company to standardize on Salesforce Loyalty Management SAN FRANCISCO & WINDSOR, England--(BUSINESS WIRE)--Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with IHG Hotels & Resorts (NYSE: IHG, LON: IHG), one of the world’s leading hotel companies with more than 6,000 hotels across 19 global brands, to drive guest loyalty through its IHG One Rewards program and unlock efficiencies, deeper personalization, and faster innovation.Customer expectations are changing, with 65% of consumers saying they will remain loyal to companies that offer more personalized experiences. To meet these expectations, IHG is standardizing its CRM on the Einstein 1 Platform, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored guest experiences, and greater efficiencies.“As we continue to enhance the IHG One Rewards loyalty program, one of our top priorities
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