Salesforce Paid $20 Million for the Face of Its AI Strategy [BNN Bloomberg (Canada)]
Salesforce, Inc. (CRM)
Last salesforce, inc. earnings: 2/25 04:06 pm
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Source: BNN Bloomberg
Guinness World Records dubbed it the largest ever “Gathering of People Dressed as Albert Einstein” and bestowed an award upon Salesforce Inc., which had convened the March assembly. The long-dead scientist has found another life as a mascot of the software company's artificial intelligence features. And it wasn't cheap — Salesforce paid more than $20 million to license Einstein's image in a deal struck nearly a decade ago, according to a person familiar with the matter who asked not to be named because the agreement was private. It's tough to stand out as a tech company working on artificial intelligence. Salesforce has leaned on a cuddly rendition of the famous physicist to convey that its AI products are forward-thinking and safe. It has also tried to cast doubt on the safety of large language models from companies like OpenAI, arguing the need for a middleman. “Everyone's an Einstein with Salesforce” is the tagline of a recent commercial in Salesforce's relentless lineup of ads
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