Salesforce.com Buys Datorama As Acquisition Pace Picks Up Again [Investor's Business Daily]
Salesforce, Inc. (CRM)
Last salesforce, inc. earnings: 2/25 04:06 pm
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Source: Investors Business Daily
Related news Salesforce.com 's ( CRM ) purchase of Datorama is expected to boost its digital marketing strategy versus Adobe Systems ( ADBE ), Oracle ( ORCL ) and SAP ( SAP ) as the enterprise software maker steps up acquisitions. Salesforce.com acquired Datorama for a reported $800 million on Monday. The Datorama deal follows Salesforce.com's acquisition of MuleSoft for $6.5 billion in March. The Datorama purchase dovetails with Salesforce.com's purchase of marketing specialist Krux in 2016. Datorama's marketing intelligence and analytics platform is used by some 3,000 customers globally. Customers include IBM ( IBM ) and Ticketmaster. Salesforce.com bought Krux for $700 million. Krux's data management platform is now part of the company's Marketing Cloud software. Salesforce.com is among the leaders in cloud computing stocks. "We believe this (Datorama) deal makes strategic sense as an extension of Salesforce's marketing cloud and see a large opportunity for it to work together wit
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