IFTTT raises $24M led by Salesforce to expand its platform to ‘connect everything’ [TechCrunch Blog]
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Source: TechCrunch Blog
IFTTT , a startup that was an early mover in API integrations by creating a platform for people to write easy scripts to connect different apps to each other (the name stands for “if this, then that”), is announcing another $24 million in funding to take its business deeper into areas like enterprise and IoT services. This funding comes on the back of what CEO Linden Tibbets described in an interview as the company’s strongest-ever year in terms of revenue and growth (without disclosing any actual numbers; IFTTT has never been very transparent on this front, frustratingly). IFTTT today has 14 million registered consumers (although it will not say how many are active), 75 million Applets since launch, and more than 5,000 active developers building services and more than 140,000 building Applets on the IFTTT Platform. Products from Google, Microsoft, Amazon, Twitter, BMW, Samsung, IBM, MyQ, and Verizon are among those touched by IFTTT scripts. The round is notable
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