Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide
Salesforce.com Inc (CRM)
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Source: Business Wire
AI-powered fan companion agent surfaces insights on F1’s new 2026 technical regulations SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Formula 1 (NASDAQ: FWONA, FWONK, LLYVA, LLYVK), the world’s most popular annual sporting series, today announced the launch of a new fan companion agent to scale and personalize engagement for F1’s 827 million global fans.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303743004/en/Developed as part of the multi-year partnership extension between Salesforce and Formula 1, the new agent will initially be available on F1.com and act as a vital tool to provide fans with 24/7 education on the new 2026 regulations. The Agentforce-powered companion will draw on trusted F1 sources to provide clear and accessible responses to queries regarding the updated technical regulations. It will also monitor trending questions and themes to provide fans with v
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