salesforce.com's Bolsters Its Fast-Growing Marketing Cloud [The Motley Fool]
Salesforce, Inc. (CRM)
Last salesforce, inc. earnings: 2/25 04:06 pm
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Source: The Motley Fool
Here's why investors should applaud Salesforce's acquisition of Datorama. Cloud-based sales platform Salesforce.com ( NYSE:CRM ) announced on Monday that it has entered a definitive agreement to acquire the artificial intelligence-powered marketing and analytics platform Datorama. By providing marketing insights for over 3,000 global agencies and brands, including PepsiCo , Trivago , and Unilever , Datorama can help Salesforce build on its strong momentum in its fast-growing marketing and commerce cloud. Datorama will provide Salesforce's marketing cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources, Salesforce said in a press release about the acquisition. Image source: Getty Images. Capitalizing on a growth opportunity Salesforce's acquisition of Datorama comes as Salesforce's marketing and commerce cloud is seeing lots of success. Marketing and commerce
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