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These 4 Measures Indicate That Criteo (NASDAQ:CRTO) Is Using Debt Safely [Yahoo! Finance News]

Criteo S.A. - American Depositary Shares (CRTO) 
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: criteo.investorroom.com
Legendary fund manager Li Lu who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility of prices, but whether you will suffer a permanent loss of capital. So it seems the smart money knows that debt - which is usually involved in bankruptcies - is a very important factor, when you assess how risky a company is. As with many other companies Criteo S.A. NASDAQ:CRTO What Risk Does Debt Bring? Debt assists a business until the business has trouble paying it off, either with new capital or with free cash flow. Part and parcel of capitalism is the process of 'creative destruction' where failed businesses are mercilessly liquidated by their bankers. However, a more common but still painful) scenario is that it has to raise new equity capital at a low price, thus permanently diluting shareholders. Of course, the upside of debt is that it often represents cheap capital, especially when it replaces dilution in a company with the ability to reinvest at high rates o Show less Read more
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