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Stock impact report

Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse [Business Insider]

Criteo S.A. - American Depositary Shares (CRTO) 
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: criteo.investorroom.com
Criteo has previously said cookie deprecation could dent its revenue by up to $40 million this year. Criteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. A Criteo spokesperson confirmed the news, saying in a statement that the company regularly reviews its business to ensure its resources align with its strategy and financial performance. "As a result, we've made the difficult decision to reduce headcount by up to 4% globally," the statement said. "This change provides greater operational efficiency and enables us to invest in our growth areas." Founded in Paris in 2005, Criteo became known as the poster child of retargeting , an advertising method where advertisers specifically target people who had shown an interest in their products — for example, hitting some Show less Read more
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