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Stock impact report

Criteo CEO on future of advertising technology [Yahoo! Finance]

Criteo S.A. - American Depositary Shares (CRTO) 
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: criteo.investorroom.com
Company Research Source: Yahoo! Finance
Finance about the future of the industry and what role AI is playing in the company's future. For more live coverage of the markets, watch the full episode of Market Sunrise and visit Yahoo Finance Video Transcript Speaker A There's a massive efficiency play taking place across all the workflows for advertising, whether that's content creation, audience creation, campaign setup, measurement. The second uh track would be there's some really interesting technologies being developed that really move the industry forward. Um one of those I'd talk about would be the model context protocol. Speaker A So it's basically a protocol that decides how sort of agents talk to each other. But if you want to interact with something agentically, you need sort of a structured way of communicating back and forth. And MCP is sort of the one of the key connectors. Um and so if you're going to be in the agentic space in any way, you need to be, you know, robust in your tech capability for that Show less Read more
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