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Politics, Wastage And Mergers: 3 Digital Marketing Trends To Watch For In 2024 [Forbes]

Criteo S.A. - American Depositary Shares (CRTO) 
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: criteo.investorroom.com
Company Research Source: Forbes
This is no surprise given the ongoing global tensions and conflicts, and modest economic growth expectations. The upcoming U.S. presidential election, with its promise of polarized ad targeting, further complicates the situation. Taken together, I see a picture emerge of a complex and competitive reality shaping marketing strategies and approaches to connecting with audiences throughout the rest of the year. Brands and agencies have their work cut out for them to slice through the noise in a brand-safe and relevant way. Here are a few trends I expect to shape the marketing space, and tips on how to navigate them. Consolidation In The Retail Media Marketplace Retail media networks have proliferated in the last few years. Nearly every major retailer has launched its own—from Amazon's and Target's far-reaching models, to niche platforms like Home Depot's Retail Media+. This diversification, while offering more options for advertisers, has created a glut, as well as fragmentation. T Show less Read more
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