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Stock impact report

The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads [Forbes]

Criteo S.A. - American Depositary Shares (CRTO) 
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: criteo.investorroom.com
Company Research Source: Forbes
Third-party cookies are almost gone, and this time for real—in 2024, 30 million people experienced cookieless browsing, and if all goes well, Google will disable the technology for all Chrome users by the The data collection mechanisms of the Privacy Sandbox, which Google introduced as an alternative to cookies, are anticipated to be privacy-friendly. However, regulatory bodies are expressing concerns that it may further deepen the monopoly and give the company a strategic advantage over the independent ad tech sector. So, what is the future of the ad tech market with Privacy Sandbox? PROMOTED Is Privacy Sandbox Tipping The Scales Toward Tech Giants? The fundamental difference between cookies and the Privacy Sandbox is that the latter isn't tied to tracking a user's digital identity. The central component of the Privacy Sandbox is the Topics API, which will categorize users into interest groups based on the websites they visit. This allows websites to display personalized ads w Show less Read more
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