Four Influencer Marketing Predictions For 2019 [Forbes]
Cisco Systems, Inc. (CSCO)
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Source: Forbes
Getty Getty With just a few weeks left in 2018 (you read that right!), it's time to start looking ahead to all that 2019 will bring for the influencer marketing industry. This vertical has continued to see exponential growth -- Google alone has seen a 325% increase in influencer marketing searches. It would be foolish to think your marketing plan doesn't need to be adjusted as predicted patterns continue to evolve. So, how should you prepare? Here are four influencer-related predictions for the year ahead to start adding to your marketing plans. 1. Focus On Partnerships While it may have been acceptable in the past to diversify your influencer portfolio and partner with as many influencers as you can to extend reach, brands won't want to keep this up in the new year. Instead, creating long-term influencer partnerships is much more effective. As advertising in the influencer space has become more popular, users are wising up to the lack of authentic
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