Quibi Gambles On a Streaming Niche: Short-Form Shows, Watched on Your Phone [TheStreet.com]
Cisco Systems, Inc. (CSCO)
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Source: TheStreet.com
Quibi, the latest entrant into the streaming market, is betting on bite-sized content centered around mobile phones.The brainchild of former HPE(Get ReportDIS“It's a strong start to for a brand new app without an established brand or content like Disney+,” said Amir Ghodrati, director of market insights at App Annie. “Quibi's definitely spent time setting themselves up for awareness for launch...that will help with acquiring new users and then it'll be interesting to see what impact word of mouth has on adoption of the service.”What makes Quibi distinctive? The subscription service -- which also comes with a 90-day free trial, and one year free for T-MobileTMUSNFLXNot everyone is a fan of the mobile experience, with some users already venting frustration.Nonetheless, some industry players see an appetite for short-form content that doesn’t require blocking hours out of one’s schedule.“There is a rapidly growing hunger for high quality short form content on both TV and mobile devices,”
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- Cisco Systems (CSCO): Evaluating Valuation Following Earnings Beats and New AI Partnerships [Yahoo! Finance]Yahoo! Finance
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