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-0.0011568190980316 -0.0011568190980316 -0.0011568190980316 0.00118311044116886 0.00562634743133584 -0.00949993865353261 -0.0124358053038401 -0.0105340648169246
Stock impact report

NBCUniversal's Peacock has a buffer against ad slowdown with launch partners — here's why they signed up [CNBC]

CoStar Group, Inc. (CSGP) 
Last costar group, inc. earnings: 4/28 04:02 pm Check Earnings Report
US:NASDAQ Investor Relations: costargroup.com/investors/stock-info
Company Research Source: CNBC
Sample of a Peacock "Trending Ad."The advertising market is taking a hard hit, but 's streaming service, Peacock, is entering the streaming space with a stable of heavy-hitting advertising partners.The service is currently rolling out toComcastIt comes at an interesting time.On one hand, video consumption is growing as so many consumers are under stay-at-home orders. But the advertising ecosystem is also beinghit hardDespite these challenges, Peacock has a safety blanket in its launch partners —CostarCapital OneEli LillyMolson CoorsTargetUnileverVerizonPeacock aims to offer a less annoying, more interactive ad experience for consumers, with features likefewer than five minutes of adsAll that, plus an ability to use data to reach the right people and to reach consumers that aren't watching linear TV, made Peacock a compelling prospect, advertisers told CNBC.Reaching viewers who aren't watching TV anymoreConsumers are increasingly cutting the cord on their cable packages, moving from li Show less Read more
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