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Stock impact report

Does the winning coach at the Duke's Mayo Bowl get a mayo bath? [USA TODAY]

CONTL AG S/ADR (CTTAY) 
Company Research Source: USA TODAY
To the victor go the spoils — or, in the world of college football , a cascade of a bowl game's sponsor's product. As bowls have more nakedly become glorified exhibitions in the age of the expanded College Football Playoff , games have leaned into their quirkier qualities, whether it's title sponsors, in-stadium entertainment or bowl mascots. It's perhaps most evident, though, in postgame celebrations. Rather than the winning team dumping a tub of water or Gatorade on its coach, players and bowl games have filled buckets with more unusual items over the past several years, usually to go in line with the bowl's title sponsor. The Famous Idaho Potato Bowl has seen its victorious coach get French fries dumped on him. The Pinstripe Bowl has had coaches get doused in grass clippings, a nod to the game's sponsor, Bad Boy Mowers. The winning team in the Cheez-It Citrus Bowl pours — you guessed it — Cheez-Its over its triumphant coach. Surely, though, the Duke's Mayo Bowl doesn't s Show less Read more
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