Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Business Wire
Report Highlights Continued Growth in CTV, Interactive, & Dynamic Ad Engagement as TV’s 100% Digital Future Approaches NEW YORK--(BUSINESS WIRE)--Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.Innovid has an unparalleled, unbiased view of the CTV universe. Every day, Innovid processes approximately 1.3 billion video impressions and collects more than 6 billion data points.In “The CTV Advertising Insights Report 2024: Your Data-Driven Source fo
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News
- Innovid Wins "Best Measurement Tool" Category in the 2024 Digiday Video & TV Awards [Yahoo! Finance]Yahoo! Finance
- Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV AwardsBusiness Wire
- Innovid to Release First Quarter 2024 Financial Results on May 7thBusiness Wire
- Innovid Corp. (NYSE: CTV) had its price target raised by analysts at Morgan Stanley from $1.60 to $2.10. They now have an "equal weight" rating on the stock.MarketBeat
- Innovid Corp. (NYSE: CTV) had its "market outperform" rating re-affirmed by analysts at JMP Securities. They now have a $3.00 price target on the stock.MarketBeat
CTV
Earnings
- 2/27/24 - In-Line
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Sec Filings
- 4/17/24 - Form 4
- 4/17/24 - Form 4
- 4/17/24 - Form 4
- CTV's page on the SEC website