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Stock impact report

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Business Wire
Harmony Direct – First of Several Harmony Product Innovations – Bringing Transparency, Efficiency, & Sustainability to the CTV Supply PathAssembly, CMI Media Group, PMG, & Roku Among First Launch Partners NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its Harmony initiative, aimed to optimize the CTV advertising ecosystem. Harmony Direct, the first in a wave of new product innovations released as part of the initiative, is designed to streamline the supply path to its purest form, ensuring more advertiser dollars go toward working media, increasing revenue opportunities for publishers, and creating a more sustainable, transparent path.CTV is at a critical inflection point. As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s p Show less Read more
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