New Research From Marketing Architects Discovers TV Attribution Gaps [Yahoo! Finance]
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Yahoo! Finance
MINNEAPOLIS, May 02, 2024 BUSINESS WIRE )--63% of TV advertisers doubt their ability to measure TV's impact accurately. Despite being one of the most effective marketing channels, TV advertising is hard to measure. It's why, this spring, All-Inclusive TV agency Marketing Architects surveyed more than 300 marketers to understand how they thought about TV attribution. Not only did they find nearly two-thirds of TV advertisers lack confidence in their results, but 45% say either linear or CTV is the hardest channel to measure in their media mix. Half of TV advertisers say difficulty measuring TV has led them to invest more in other channels. The good news for Marketing Architects is that they've spent years developing a suite of measurement tools to address attribution concerns. Today, the agency offers micro-attribution, on-site surveys, incrementality testing, media mix modeling (MMM), brand studies, unique reach analysis, and more. The agency even built their own reach and freq
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News
- Channel V Media Wins Two Gold Stevie Awards in the 2024 American Business Awards [Yahoo! Finance]Yahoo! Finance
- Innovid Corp. (NYSE:CTV) Q1 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- Innovid Corp. (NYSE: CTV) had its price target raised by analysts at Needham & Company LLC from $2.25 to $3.00. They now have a "buy" rating on the stock.MarketBeat
- Innovid First Quarter 2024 Earnings: US$0.044 loss per share (vs US$0.063 loss in 1Q 2023) [Yahoo! Finance]Yahoo! Finance
- Innovid Reports Q1 2024 Financial Results [Yahoo! Finance]Yahoo! Finance
CTV
Earnings
- 5/7/24 - Miss
CTV
Sec Filings
- 5/7/24 - Form 10-Q
- 5/7/24 - Form 8-K
- 4/30/24 - Form DEFA14A
- CTV's page on the SEC website