The Recession Mantra For The New Normal: ‘Go For The No’ [Forbes]
Citrix Systems, Inc. (CTXS)
Last citrix systems, inc. earnings: 4/23 07:05 am
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Source: Forbes
The pandemic has made cash flows King, once againGettyIn a COVID-19 world, cash is king, queen, duke and prince, which is why small and medium size businesses (SMBs) must do everything possible to preserve and accelerate their cash flows. Tactics that were appropriate during the longest economic expansion in history no longer apply, including reducing your sales velocity by selling to large public and private organizations.In good times, SMBs can afford to devote some of their time and resources to landing huge accounts. However, in the new normal, modest-sized businesses need to optimize the velocity of their cash flows, rather than their average deal size.The Post-Pandemic Sales Mantra: “Go For The No”Velocity is a determinate of success for NASCAR, proton accelerators and sales teams. Thus, in this current environment of economic uncertainty, entrepreneurs must, “Go For The No,” rather than settling for an interminable “Maybe.” It is better to extract a “Not now” response, than to
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