Amazon Launches Pharmacy Offering - What Does The Road Ahead Look Like? [Forbes]
CVS Health Corporation (CVS)
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Source: Forbes
Move furthers Amazon’s strategy to make healthcare shoppableand convenient for consumersAmazon Pharmacy, the company’s much anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance Inc., and others. In the age of “digital-first healthcare,” at-home pharmacy delivery from Amazon taps the growing trend of delivering care to patients where they are at home.The concept of prescription home delivery is not novel; however, Amazon brings together various elements and in doing so has a unique approach. Its new offering has culled best practices and approaches from its competitors and builds on its commerce platform heritage, UX design, packaging and transport and logistics excellence, and woven them together into an intuitive consumer experience. These feature
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