Column: Chevron builds a ‘newsroom' to tell stories it doesn't think an independent press will cover [Los Angeles Times (CA)]
Chevron Corporation (CVX)
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Source: Los Angeles Times
investigative news with fakery on a scale that gives the very concept of vacuums a bad name. The newest example comes to us from Chevron Corp., which is no novice in the practice of dressing up corporate PR to look like objective news. Through the headhunting firm Cella, Chevron lately has been posting a recruiting ad for a business writer to become “an integral member of the ‘newsroom' team.” (Quote marks in the original.) An essay's fundamental obligations are supposed to be to the reader. But a commercial is a very different animal. ... [Its] primary obligation ... is to serve the financial interests of its sponsor. David Foster Wallace Advertisement The successful applicant will report to the so-called newsroom's managing editor, fulfilling Chevron's mission “to proactively tell our story through engaging, consumer-first digital content” by creating “digital news articles, video scripts, newsletters, and social media posts.” The Cella posting didn't identify Chevron
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