Ultra-luxury RV maker Bowlus is marketing its cheapest and smallest trailer to younger travelers — see inside the $165,000 Rivet [Business Insider]
Camping World Holdings, Inc. Class A (CWH)
Last camping world holdings, inc. class a earnings: 2/27 04:05 pm
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Source: Business Insider
Bowlus is targeting younger buyers with its new premium RV model Bowlus is known for its ultra-sleek, ultra-luxury RVs with price tags that can rival a house. To some roadtrippers, a recreational vehicle that costs more than $300,000 might be a little out of the price range. But if you fall into this camp, Bowlus has a counteroffer: the new Rivet, its smallest and cheapest travel trailer. In early March, the California-based RV maker unveiled the new "rugged" model with all-terrain tires, remote-control capabilities, and a more manageable starting price of $165,000. Compared to Bowlus's two other models, this new tiny home on wheels is being sold at a steep discount. The company's most expensive RV, the Volterra , starts at $310,000. That's almost double the cost of the newer and smaller Rivet. The lower price is intended to open Bowlus to more customers, Geneva Long, the company's CEO, told Business Insider. And yet, compared to other travel trailers, the Rivet's isn
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