Adapting To A Changing Digital Landscape: Innovation In Online Reputation Management [Forbes]
Sprinklr, Inc. Class A (CXM)
Company Research
Source: Forbes
of online reputation management (ORM) has completely changed. ORM is not just a reactive process to avert damages; it proactively shapes public opinion. Companies embracing innovation in ORM do not just save their reputations, but they gain a considerable edge over their competitors. As CEO of a leading reputation management firm, here are my strategies that technologically advanced organizations should take when navigating and innovating within ORM. 1. Utilize artificial intelligence to gain insights in real time. Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and sentiments on social media, news sites and forums. These AI tools gather data and boast contextual explanations, enabling businesses to identify potential issues before they grow into full-blown crises. Business leaders can monitor brand mentions and sentiment analysis by using platforms that leverage these AI tools, such as Brandwatch or Sprinklr. You
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CXM
News
- Michele Meyers Joins Sprinklr as Chief Accounting OfficerBusiness Wire
- Sprinklr (NYSE:CXM) was downgraded by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from a "hold (c-)" rating to a "sell (d+)" rating.MarketBeat
- Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing PlatformBusiness Wire
- 5 Insightful Analyst Questions From Sprinklr's Q3 Earnings Call [Yahoo! Finance]Yahoo! Finance
- Sprinklr (NYSE:CXM) had its "neutral" rating reaffirmed by analysts at Citigroup Inc..MarketBeat
CXM
Earnings
- 12/3/25 - Beat
CXM
Sec Filings
- 12/18/25 - Form 8-K
- 12/17/25 - Form 4
- 12/17/25 - Form 4
- CXM's page on the SEC website