Sprinklr and CreatorIQ Announce Strategic Partnership for Unified Social Marketing [Los Angeles Times (CA)]
Sprinklr, Inc. Class A (CXM)
Company Research
Source: Los Angeles Times
operating system for creator-led growth, announced a strategic partnership and integrated solution connecting creator intelligence with enterprise social systems to help enterprise brands integrate, measure and scale creator marketing alongside their broader social and marketing strategies As social media ecosystems grow more complex, enterprises face increasing pressure to unify measurement across creator, paid and owned social channels. Performance data, however, remains somewhat fragmented across tools, limiting visibility into how creator and social investments drive revenue and growth. At the same time, creator marketing continues to accelerate. Average investment increased 171% year-over-year in 2025, and more than half of marketers use creator content in paid and organic channels. Sprinklr and CreatorIQ's new partnership aims to deliver an integrated solution and a connected operating model for enterprise marketing – linking creator intelligence, social media management and
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CXM
Earnings
- 3/11/26 - Beat
CXM
Sec Filings
- 3/27/26 - Form SCHEDULE
- 3/26/26 - Form 4
- 3/24/26 - Form 144
- CXM's page on the SEC website