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Stock impact report

LinkedIn Provides More Analytics Data to Third Party Platforms [Yahoo! Finance]

Sprinklr, Inc. Class A (CXM) 
Company Research Source: Yahoo! Finance
LinkedIn has launched a new set of Member Post Analytics APIs , which will enable third party social media management platforms to integrate more LinkedIn post performance data, in order to make it easier to manage your LinkedIn strategy. So now, you'll be able to access more information on your LinkedIn content, including video performance, and compare that to other platforms all in-stream. As explained by LinkedIn “ As of today, we're launching a number of new Member Analytics APIs. They will allow you to track your LinkedIn profile and post analytics within the dashboards of your favorite third-party social media management tools. Things like follower insights, post performance numbers, and video analytics.” Video analytics is the big one, with video content on the rise in the app. Overall video watch time on LinkedIn rose 36% year-over-year in 2024 , while videos are 20x more likely to be shared in the app . Video content also generates 1.4x more engagement th Show less Read more
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