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Stock impact report

Delta's CEO spent 15 years turning the airline into a premium brand. Now it commands 20% more per seat than rivals [Yahoo! Finance]

Delta Air Lines, Inc. (DAL) 
Last delta air lines, inc. earnings: 4/22 07:00 am Check Earnings Report
US:NYSE Investor Relations: ir.delta.com
Company Research Source: Yahoo! Finance
Fifteen years in, the strategy is paying off. The airline now commands roughly 20% more revenue per seat than its competitors, and premium cabin revenue is on the verge of overtaking main cabin for the first time in the company's 100-year history. “Delta is not a low-cost airline,” Bastian told Fortune ‘s Editor-in-Chief Alyson Shontell in a recent episode of the Titans and Disruptors of Industry podcast. “We can't win by trying to provide the cheapest. We have to be able to win by providing the best.” Delta's first-quarter earnings , released Wednesday, show that Bastian's efforts are paying off. Premium ticket revenue hit $5.4 billion, which was just $41 million shy of the main cabin's revenue. Premium grew 14% year-over-year, while main cabin grew only 1%, bringing the airline to the cusp of a milestone a year ahead of original projections. Premium revenue includes First Class, Delta One, Premium Select, and Comfort Plus seating, while main cabin revenue is made up of standa Show less Read more
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