B2B Technology Spending Rebounds, With 79% of Businesses Focusing on Tech Investments to Enhance Customer Experiences, According to Recent Research Published by Master B2B in Partnership w...
DANONE S/ADR (DANOY)
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Company Research
Source: Yahoo! Finance
79% of B2B businesses are looking to invest in technologies that improve purchasing experiences for customers. The report provides B2B companies with a roadmap to accelerate their digital maturity using a four-dimensional framework that focuses on digital tools, team culture, customer experience, and data insights. MUNICH May 22, 2024 /PRNewswire/ -- commercetools , a global commerce company and the market leader in composable commerce, today announced the release of research published by Master B2B and supported by commercetools, " Accelerating Your Digital Vision: Taking Your Strategy to the Next Level ," which examines digital maturity in the B2B commerce market, and is the second edition of a three-part series. The report found that the tides have turned in the over $7 trillion global B2B commerce market, as 83% of companies surveyed are planning to spend more on digital investments in 2024 compared to last year. With 94% of respondents reporting support from their CEOs, B2
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