Catalina Crunch® Welcomes Sam Martin as Chief Revenue and Marketing Officer and Five Other New Leadership Hires [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
INDIANAPOLIS May 1, 2024 /PRNewswire/ -- Catalina Crunch ® , the pioneering brand in innovative and delicious low-carb cereals and snacks, is thrilled to announce the appointment of Sam Martin as its new Chief Revenue and Marketing Officer (CRMO) along with five additional key hires. With over two decades of experience in the consumer packaged goods industry, Martin brings abundant knowledge and a proven track record of driving sustainable growth across multiple brands and disciplines. Prior to joining Catalina Crunch ® Sam Martin served as the Chief Revenue and Marketing Officer at Yasso Inc., where he played a pivotal role in the company's expansion and success in the competitive frozen dessert market. Martin's leadership at Yasso Inc. saw significant achievements in brand positioning, revenue growth, and market share expansion. "We are delighted to welcome Sam Martin to Catalina Crunch ® as our new Chief Revenue and Marketing Officer," shared Doug Behrens , CEO of Catalina Cru
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