The Meat Agenda: Inside Big Ag's COP30 Power Play [Forbes]
DANONE S/ADR (DANOY)
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Source: Forbes
systems, agriculture and equity into the center of global climate negotiations. But newly released participant data suggests a different story: industrial agriculture emerged as one of the most influential blocs inside the negotiations, for the first time rivaling even the fossil fuel presence that has dominated headlines for years. A report by the Changing Markets Foundation, The Meat Agenda: Agricultural Exceptionalism and Greenwash in Brazil , warns that major meat companies are working to position themselves as climate leaders while simultaneously lobbying to weaken or delay mandatory regulation. The report argues that this strategy is shaping the tone and ambition of the host country where global giants, such as JBS, have sought to present themselves as partners in climate action despite long-running scrutiny over their environmental impacts. A Growing Corporate Footprint At COP30 This year's attendance data underscores the scale of that influence. Newly released analysis f
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