National Advertising Review Board Finds Kendal Nutricare's Claims on Whole Milk and MFGM in Kendamil Infant Formula Supported [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
that certain claims made by Kendal Nutricare Limited for its Kendamil infant formula products are supported and not misleading. New York, NY, Dec. 16, 2025 (GLOBE NEWSWIRE) -- A panel of BBB National Programs' National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has determined that certain claims made by Kendal Nutricare Limited for its Kendamil infant formula products are supported and not misleading. Kendal Nutricare produces infant formulas under the Kendamil brand. The challenger, Nurture, LLC, a subsidiary of Danone, produces organic infant and toddler products under brands such as Happy Baby and Happy Tot. Kendal Nutricare was challenged by Nurture before BBB National Programs' National Advertising Division (NAD). The challenger appealed NAD's determination (Case ) that Kendal could continue to make claims related to its whole milk ingredient in its infant formulas that naturally contains MFGM (milk fat globule membrane) and it
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