How To Scale Your Business With Influencers [Forbes]
DoorDash, Inc. (DASH)
Company Research
Source: Forbes
Now the channel is driving impact at every stage of the marketing funnel - from awareness to sales. Senior leaders now recognize its lasting impact on the bottom line. The Creator Economy is set to grow from $250 billion in 2023 to $600 billion by 2030 (CreatorIQ), and the average return on investment (ROI) for influencer campaigns is $5.78 for every $1 spent , offering a huge opportunity for brands. Influencer programs drive business growth at scale. The brands investing big are the market leaders. Leaning into influencer marketing shows vision—an understanding of where consumers spend their time and what impacts their purchasing decisions. Reaching scale means rethinking how teams, budgets, and technology work together. Executive Decisions to Support Scaling Effectively Scaling an influencer program isn't just about running bigger campaigns or working with more creators. It requires both a new strategy and enhanced infrastructure. CMOs must allocate budgets for long-term
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DASH
Earnings
- 11/5/25 - Miss
DASH
Sec Filings
- 12/3/25 - Form 4
- 12/3/25 - Form 4
- 12/3/25 - Form 4
- DASH's page on the SEC website