B2B Marketing Veteran Wendy Lurrie Joins Triptent to Spearhead New B2B Practice [Yahoo! Finance]
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Source: Yahoo! Finance
NEW YORK March 19, 2024 /PRNewswire/ -- Triptent , a creative branding ad agency, has announced the appointment of Wendy Lurrie as Managing Director, Practice Lead. In her new role, Wendy will head up Triptent's new B2B practice in order to expand the agency's client roster and to help better serve B2B clients across the technology, pharmaceutical, and software-as-a-service (SaaS) industries. "Bringing Wendy onto our senior team was as easy of a decision as they come. Her record of excellence, particularly in crafting B2B marketing initiatives, will set our newly launched B2B arm up for great success. Wendy's experience being both an agency partner and an in-house stakeholder will help us better understand our clients at Triptent," said Joe Masi , Triptent Chief Executive Officer at Triptent. "Brands are eager to find the right partner and Wendy's experience empowers her to excel at fostering relationships with our clients and prospects, as well as sharing her wisdom among the enti
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