Keds Taps a Fashion Icon for Its "Classic for Generations" Campaign [Yahoo! Finance]
Designer Brands Inc. Class A (DBI)
Last designer brands inc. class a earnings: 3/17 06:45 am
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Source: Yahoo! Finance
reveals a new Spring/Summer campaign featuring global maternal health advocate and model Christy Turlington Burns and her daughter NYU student, writer and model Grace Burns . Captured by the acclaimed fashion photographer Cass Bird, the campaign highlights Keds as a timeless and enduring fashion essential, transcending generations. Showcasing the Keds Champion, worn by both Christy and Grace, the campaign underscores the versatility of this iconic style, emphasizing Keds' legacy as a classic American brand with a playful and optimistic spirit. Keds was the first sneaker designed expressly for women. As a female-focused brand, Keds is not afraid to be the first, to be the boldest, or to stand up for its core belief of championing the joyful, colorful, unstoppable power of self-expression. Across decades, Keds has been a trusted foundation for self-expression, embraced by style-setters, icons, and everyday rebels. Each generation rediscovers its timeless style, infusing it with ne
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