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0 -0.00112901825039388 -4.96271758414457E-05 -0.00294041016860834 -0.000794034813463836 0.00238210444039165 0.00223322291286717 -0.000818848401384559
Stock impact report

Why Deckers Stock Dropped Today [Yahoo! Finance]

Deckers Outdoor Corporation (DECK) 
Last deckers outdoor corporation earnings: 1/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.deckers.com
Company Research Source: Yahoo! Finance
Coincidentally, the company released a product update with its popular Hoka brand, but it didn't move the needle. As of 10:15 a.m. ET, Deckers stock was down 7%. A new shoe line didn't encourage investors today Deckers stock has performed incredibly over the last five years, rising over 400%. The success of its Hoka brand is a big part of this. In its fiscal third quarter of 2024 (which ended in December), Hoka sales surpassed $400 million and accounted for nearly 28% of the company's total sales. This morning, Deckers announced its latest Hoka running shoe line, the Skyward X. It could help the brand keep growing, but that's not what investors are thinking about this morning. Rather, investors are thinking about comments from Bank of America analyst Christopher Nardone. Previously, Nardone recommended buying Deckers stock but now he's shifting his outlook to more neutral, according to StreetInsider. This is causing some investors to rethink their positions. Deckers stock ha Show less Read more
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