Amazon Establishes Counterfeit Crime Unit To Combat Counterfeiters Products [Forbes]
Dell Technologies Inc. Class C (DELL)
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Source: Forbes
Last week, Amazon announced that is has established a Counterfeit Crime Unit to help combat the billions of counterfeit listings that are attempted each year on Amazon. You can access Amazon's full announcement posthere.Customer, seller, and governmental pressureRecently there has been significant pressure on Amazon by sellers, consumers, and governmental agencies to fight against counterfeiters or, as Amazon calls them, "bad actors." These bad actors steal revenue from a legitimate business and provide the customer with a knock-off product vs. what they intended to purchase. Many credible companies that compete against counterfeit products on Amazon will further lower prices to compete with knock offs. Often these businesses are already operating on slim margins and by dropping prices to compete, it can be extremely detrimental to the company.The NumbersIn 2019, Amazon expressed a firm stance toward counterfeiters and backed it up with capital and employee resources for fighting frau
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